{"title":"4. Serum","description":"\u003cp\u003e\u003cspan\u003eThe serum is your routine's treatment step, and the one that creates the most targeted visible results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with smaller molecules and higher concentrations of actives than moisturisers, serums penetrate more deeply and deliver ingredients where they can actually make a difference. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn K-beauty, highly concentrated serums are often called ampoules. Both work the same way but ampoules tend to be stronger and better suited to intensive use. Step 3, after toner and before moisturiser, morning and evening. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to skin that has already been hydrated by a toner for better absorption. Choose based on your main concern: centella and niacinamide for acne and redness, tranexamic acid and alpha arbutin for dark spots, retinol and peptides for anti-ageing, hyaluronic acid for deep hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne well-chosen serum used consistently will always outperform three competing ones layered together.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"skin1004-madagascar-centella-ampoule","title":"Skin1004 Madagascar Centella Ampoule","description":"\u003cdiv data-tabster=\"{\u0026quot;groupper\u0026quot;:{\u0026quot;tabbability\u0026quot;:2},\u0026quot;focusable\u0026quot;:{}}\" id=\"eV2uSrLFsZb5TunJDByaW-user-message\" aria-labelledby=\"eV2uSrLFsZb5TunJDByaW-user-message\" role=\"article\" tabindex=\"0\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv data-content=\"user-message\"\u003eSKIN1004 Madagascar Centella Ampoule\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57121677967692,"sku":null,"price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/49930c7a-9873-4f01-9700-ac7932f28a30.jpg?v=1782130130"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum Propolis Niacinamide","description":"\u003cp\u003eCe sérum éclat \u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e, à la texture miel, illumine le teint et cible les pores dilatés.\u003c\/p\u003e","brand":"Blinky","offers":[{"title":"30ml","offer_id":57138404327756,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true},{"title":"60ml","offer_id":57138404360524,"sku":null,"price":19.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/GlowSerum_3.png?v=1778591299"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Beauty of Joseon  Sérum Anti‑Âge Ginseng + Mucine d’Escargot","description":"\u003cp\u003eAlliant \u003cstrong\u003eginseng\u003c\/strong\u003e et \u003cstrong\u003emucine d’escargot\u003c\/strong\u003e, deux des ingrédients les plus réputés de la cosmétique coréenne, ce sérum \u003cstrong\u003erépare, illumine et raffermit\u003c\/strong\u003e la peau simultanément. Sa formule \u003cstrong\u003eriche mais légère\u003c\/strong\u003e pénètre rapidement pour offrir des \u003cstrong\u003erésultats anti‑âge visibles\u003c\/strong\u003e à chaque utilisation. Un soin complet qui \u003cstrong\u003erevitalise le teint\u003c\/strong\u003e, améliore la \u003cstrong\u003etexture cutanée\u003c\/strong\u003e et laisse la peau \u003cstrong\u003edouce, souple et éclatante\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Blinky","offers":[{"title":"60ml","offer_id":57138655887692,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true},{"title":"30ml","offer_id":57138655920460,"sku":null,"price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/497b8c78-5063-46c7-941b-41b34cb0fa4f.jpg?v=1784214302"},{"product_id":"celimax-the-real-noni-energy-ampoule","title":"Celimax  la véritable  ampoule  Énergisante  au  Noni","description":"\u003cp\u003eUn soin énergisant à base d’\u003cstrong\u003eextrait de noni\u003c\/strong\u003e, reconnu pour ses \u003cstrong\u003epropriétés revitalisantes et antioxydantes\u003c\/strong\u003e. 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