{"title":"4. Serum","description":"\u003cp\u003e\u003cspan\u003eThe serum is your routine's treatment step, and the one that creates the most targeted visible results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with smaller molecules and higher concentrations of actives than moisturisers, serums penetrate more deeply and deliver ingredients where they can actually make a difference. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn K-beauty, highly concentrated serums are often called ampoules. Both work the same way but ampoules tend to be stronger and better suited to intensive use. Step 3, after toner and before moisturiser, morning and evening. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to skin that has already been hydrated by a toner for better absorption. Choose based on your main concern: centella and niacinamide for acne and redness, tranexamic acid and alpha arbutin for dark spots, retinol and peptides for anti-ageing, hyaluronic acid for deep hydration. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne well-chosen serum used consistently will always outperform three competing ones layered together.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"skin1004-madagascar-centella-ampoule","title":"Skin1004 Madagascar Centella Ampoule","description":"\u003cdiv id=\"product-information-attribute-description\"\u003e\n\u003cdiv class=\"product-information__content\"\u003e\n\u003cdiv aria-hidden=\"true\" aria-expanded=\"false\" class=\"collapse in\" data-uib-collapse=\"!isCollapseddescription\"\u003e\n\u003cdiv class=\"attribute-value-container in\"\u003e\n\u003cdiv class=\"in\"\u003e\n\u003cdiv class=\"richtext in\"\u003e100% Centella Asiatica Extract from the untouched nature of Madagascar - SKIN1004's signature ampoule with a light, watery texture and non-sticky formula - Madagascar Centella Asiatica contains 7 times more soothing actives than other Centella Asiatica - Contains only the most effective ingredient and nothing else to ensure optimal benefits - Immediately calms and hydrates sensitive skin.\u003c\/div\u003e\n\u003cdiv class=\"richtext in\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"richtext in\"\u003eIngredients:\u003c\/div\u003e\n\u003cdiv class=\"richtext in\"\u003e\n\u003ctable class=\"table table-striped table-bordered table-fixed-layout\" style=\"width: 99.6325%; height: 47px;\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"attibute-with-info\" style=\"height: 39.2045px;\"\u003e\n\u003ctd style=\"width: 100%; height: 39.2045px;\"\u003e\n\u003cdiv class=\"attribute-value-container\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"richtext\"\u003eWater (Aqua), Glycerin, Butylene Glycol, Centella Asiatica Extract, 1,2-Hexanediol, Cellulose Gum, Ethylhexylglycerin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"attibute-info\" style=\"height: 10px;\"\u003e\n\u003ctd style=\"width: 100%; height: 10px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"richtext in\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product-information-specifications\"\u003e\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57121677967692,"sku":null,"price":22.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/49930c7a-9873-4f01-9700-ac7932f28a30.jpg?v=1782130130"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum Propolis Niacinamide","description":"\u003cdiv class=\"ph\"\u003e\n\u003cdiv class=\"pc\"\u003eThis honey-like Beauty of Joseon glow serum brightens skin tone and targets enlarged pores.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"30ml","offer_id":57138404327756,"sku":null,"price":13.95,"currency_code":"EUR","in_stock":true},{"title":"2 fl oz","offer_id":57138404360524,"sku":null,"price":19.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/GlowSerum_3.png?v=1778591299"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin","description":"\u003cdiv class=\"body-content-wrapper\"\u003e\u003cmain id=\"MainContent\" class=\"wrapper-body content-for-layout focus-none\" role=\"main\" tabindex=\"-1\"\u003e\n\u003cdiv id=\"shopify-section-template--19900694888797__main\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"product-details product-default\" data-section-id=\"template--19900694888797__main\" data-section-type=\"product\" id=\"ProductSection-template--19900694888797__main\" data-has-combo=\"false\" data-image-opo=\"\"\u003e\n\u003cdiv class=\"productView-bottom\"\u003e\n\u003cdiv class=\"container-1170\"\u003e\n\u003cdiv class=\"tabs-contents tabs-contents-horizontal clearfix halo-text-format\"\u003e\n\u003cdiv class=\"tab-content is-active\" id=\"tab-description\"\u003e\n\u003cdiv class=\"toggle-content popup-mobile\" id=\"tab-description-mobile\" data-product-description-4793931792447=\"\"\u003e\n\u003cdiv class=\"tab-popup-content\"\u003e\n\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (formerly known as Repair Serum: Ginseng+Snail Mucin) is a light but nourishing serum enriched with traditional Korean herbal medicine Hanbang. Formulated with 63% ginseng root water and 3% snail mucin to help against aging and pigmentation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003eAll skin types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCleanse and tone your face before applying the Revive serum: Ginseng + Snail Mucin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply 2-3 drops of serum onto the face, avoiding the eyes. Then pat gently into the skin to aid in absorption.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow up with a moisturizer for best results. Use daily for maximum benefits.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePanax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose Carbomer, Tromethamine, Xanthan Gum, Centella Asiatica Extract, Ganoderma Lucidum Mushroom Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate\/Acrylic Acid Copolymer, Disodium Edta, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica, Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--19900694888797__product-recommendations\" class=\"shopify-section halo-product-block-sections\"\u003e\n\u003cdiv class=\"halo-block halo-product-block halo-recommendations-block section-block-template--19900694888797__product-recommendations\" id=\"halo-recommendations-block-template--19900694888797__product-recommendations\" data-limit=\"10\" data-layout=\"slider\" data-url=\"\/recommendations\/products?section_id=template--19900694888797__product-recommendations\u0026amp;product_id=4793931792447\u0026amp;limit=10\" data-image-ratio=\"\" data-swipe=\"false\" data-recommendations-block=\"\"\u003e\n\u003cdiv class=\"wrapper-container container\"\u003e\n\u003cdiv class=\"halo-block-header text-center block-title--style1\"\u003e\n\u003ch3 class=\"title\"\u003e\u003cspan class=\"text\"\u003eRelated Products\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"2 fl oz","offer_id":57138655887692,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true},{"title":"30ml","offer_id":57138655920460,"sku":null,"price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/497b8c78-5063-46c7-941b-41b34cb0fa4f.jpg?v=1784214302"},{"product_id":"celimax-the-real-noni-energy-ampoule","title":"Celimax  la véritable  ampoule  Énergisante  au  Noni","description":"\u003cp\u003eUn soin énergisant à base d’\u003cstrong\u003eextrait de noni\u003c\/strong\u003e, reconnu pour ses \u003cstrong\u003epropriétés revitalisantes et antioxydantes\u003c\/strong\u003e. Cette ampoule aide à \u003cstrong\u003eréveiller l’éclat naturel\u003c\/strong\u003e de la peau, à \u003cstrong\u003erenforcer la barrière cutanée\u003c\/strong\u003e et à \u003cstrong\u003ehydrater intensément\u003c\/strong\u003e tout en laissant le teint \u003cstrong\u003elumineux et frais\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57526361162060,"sku":null,"price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/19d6f4b3-af7e-4127-9803-7abbe5ff0ea6.jpg?v=1784226091"},{"product_id":"abib-jericho-rose-bifida-serum-firming-drop-50ml","title":"Abib Jericho Rose Bifida Firming Serum","description":"\u003cp\u003eAbib Jericho Rose Bifida Serum Firming Drop 50ml\u003c\/p\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57533841801548,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/f0a4c049-1220-4380-92d5-6b690ab28fa3.jpg?v=1784280793"},{"product_id":"biodance-pore-tightening-collagen-ampoule-50ml","title":"Biodance Pore Tightening Collagen serum","description":"\u003cdiv class=\"product-header\"\u003e\n\u003cdiv class=\"product-cat\"\u003ePore Tightening Collagen Ampoule 50ml Biodance\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57548611092812,"sku":null,"price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/610481c0-58e4-49c1-bbf7-56da0d702097.jpg?v=1784284838"},{"product_id":"anua-niacinamide-10-txa-4-serum-30ml","title":"ANUA Niacinamide 10% + TXA 4% Serum","description":"\u003cdiv class=\"ph\"\u003e\n\u003cdiv class=\"pc\"\u003eHigh-Concentration Brightening Serum\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57561862373708,"sku":null,"price":28.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/Niacinamide10_TXA4_Serum30ml_b27235b7-5e34-481b-a4b2-6169cc59b8c0.png?v=1779039702"},{"product_id":"anua-pdrn-hyaluronic-acid-capsule-100-serum-30ml","title":"ANUA pdrn hyaluronique acid serum","description":"\u003cp\u003ePDRN Repair + Hydration Premium Serum 30ml\u003c\/p\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57561877184844,"sku":null,"price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/0fd7d278-1186-44d9-a163-e7176e1f0d54.jpg?v=1784270397"},{"product_id":"round-lab-1025-dokdo-ampule-45g","title":"Round Lab 1025 Dokdo Ampoule 45g","description":"","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57578820469068,"sku":null,"price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/1ca794d8-29e7-4cc6-a46b-523ee1a22fa0.jpg?v=1782151974"},{"product_id":"skin1004-poremizing-velvet-finish-sunscreen-50ml","title":"SKIN1004 Madagascar Centella Niacinamide 10 Boosting Shot Ampoule 30ml","description":"\u003cdiv class=\"ph\"\u003e\n\u003cdiv class=\"pc\"\u003eNiacinamide 10% Brightening Ampoule\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Blinky","offers":[{"title":"Default Title","offer_id":57734745325900,"sku":null,"price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/2299\/8348\/files\/34ceae60-96b8-4132-ac6c-43cfe3536f35.jpg?v=1782152129"},{"product_id":"skin1004-hyalu-cica-blue-serum-50ml","title":"SKIN1004 Madagascar Centella Hyalu-Cica Blue Serum","description":"\u003cp\u003e\u003cspan\u003eHyaluronic Acid + Centella Hydrating 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